5 Requirements for Successful In-Store Digital Experiences

For many retailers, the future hinges on successfully transforming stores through digital experiences. Increased technology investment alone, however, will not guarantee success.
Digital influences more than 75% of retail store visits today, and is projected to impact 58% of all retail sales by 2019. However, fusing the physical and the digital is easier said than done. Building in-store digital experiences that work at scale requires fortitude, foresight and focus. Be it traditional brick and mortar retailers or digitally native brands, simply sticking technology in a store just does not work.
Retailers must retain sharp focus on 5 key imperatives that will enable them translate intent to ability:
Redefine the value of their stores, and judge in-store digital initiatives accordingly.
Focus on what matters most to their shoppers and avoid a me-too strategy.
Redesign processes to align with digital experiences.
Empower store teams with the right tools, training and incentives.
Consistently execute digital experiences at scale.
How do you enable your network to power your store transformation and deliver a consistent, high performance in-store experience? Download this useful and informative ebook to learn more.