Mobile operators now have the ability to monitor service quality at the subscriber level, rather than just at the network level, and those that do so are able to provide a better quality of experience (QoE) for their VIP subscribers.
This marks a dramatic difference from how service assurance previously functioned, when visibility was limited to network KPIs, and mobile network operators (MNOs) would struggle to set the correct troubleshooting priorities. In instances where multiple performance problems occurred simultaneously, it was a challenge for MNOs to decide which problems to solve first.
Now, however, mobile operators can better track QoE and prioritize the network problems that are affecting VIP subscribers, even in very complex, convergent, cross-domain scenarios. This means that MNOs can act quicker, before these important subscribers call to complain, or even call them proactively if the MNO chose to do so. By taking these steps, MNOs are likely to increase the QoE of these customers.
At this year's CTIA Super Mobility, InfoVista will be demonstrating how mobile operators can tackle this: successfully curbing churn and preventing revenue loss by monitoring network performance at the subscriber level.
Additionally, our team is taking part in two CTIA Super Mobility conference sessions. On Wednesday, September 9 at 2 p.m. PDT, my colleague, Bernard Breton, SVP of worldwide operations, will join the panel, “Wireless Network Planning, Performance Management and Orchestration,” and explain why mobile operators need to map out the evolution and densification of their RAN and backhaul networks in ways that maximize network performance while reducing network costs. Bernard will discuss mobile network performance management and orchestration solutions that support an optimized subscriber experience.
On Thursday, September 10 at 3 p.m. PDT, I will be speaking on the panel, “Macro Tower Backhaul Solutions.” This talk will explore the ways in which mobile operators are driving next-generation optical fiber to major LTE macro base stations and towers.
CTIA Super Mobility attendees, we hope you are able to attend our panels! Or you are welcome to join InfoVista at booth #4655, where we can discuss these topics further, as well as demonstrate our next-generation Subscriber-Aware Mobile Network Performance Assurance solution and the value of network performance monitoring at the subscriber level.
To arrange one-on-one meetings with Sergio, Bernard and InfoVista at next week's CTIA Super Mobility event, please contact Dina Rodrigues at [email protected].