Data is Not The New Oil

Data is not 'The New Oil' - It’s much more than that…

Jon Howes
Jun. 6 2019

Well the conference merry go round is still spinning and this time it’s AWS Summits that are in the spotlight. AWS Summits are now a global phenomenon and have grown as quickly as Jeff Bezos’ net worth, regularly pulling in audiences of 10,000+ as they roll round the globe. A resource hub gives access to much of the content from the London Summit last week in case you want to catch up on what happened

One topic for discussion at the Summit was AWS’ launch of their Global Accelerator network services in November last year, which essentially bypasses the public Internet and instead transports application data to the AWS cloud by routing data across the AWS Global Network.

Almost in lock step, in April of this year, Google launched high-availability 100Gbit/s interconnect, private cloud access and VPN services to help enterprises do the same, but focused on connecting to the Google Cloud.

Of course, a key driver for the public cloud providers to provide connectivity to the cloud is that in this way they own and control the on-ramp to get Enterprise Data into their cloud. And we all know data is the new oil, right? Wrong, David Vellante, co-founder and Chief Analyst at The Wikibon Project, disagrees…

“People talk about data being the new oil, but [Wikibon] thinks data is more valuable than oil. You can put oil in a car or in a house, but you can’t put it in both. Data is reusable in a way we’ve never seen before with natural resources”.

Cloud Providers providing dedicated access to their cloud based services is of course part of a larger paradigm shift where applications hosted in an enterprises’ data centre and connected to enterprise locations with dedicated MPLS circuits are moving to the cloud with access provided over public internet or, as reference above, public cloud provider owned infrastructure.

As with every paradigm shift, for most enterprises, this is a network evolution, not revolution. The transition of applications and workloads to the cloud will be a process and key for the enterprise throughout this evolution is to ensure that, whatever the connectivity type used, the applications that drive the enterprises’ business perform as they have to. Recent research published by Infovista and ZK Research showed that enterprises risk losing up to 3% of annual revenue due to slow app performance for more details on this important research.

With the industry’s strongest portfolio of tools to enable the enterprise to identify and control application performance across any network, Infovista is ideally positioned to ensure enterprises get the performance they need from their critical applications during this network evolution, whether its based on MPLS, Internet or Public Cloud provider infrastructure.


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