To combat churn, especially of high value subscribers, mobile network operators are shifting their focus so that the subscriber’s quality of experience (QoE) are now the center of their network optimization conversation.
Through InfoVista’s mobile optimization and troubleshooting carrier grade solution, network operators can deliver unmatched subscriber quality of experience through improved optimization and service assurance practices that combine both geo-localized subscriber analytics and network intelligence. As a result, mobile operators are better able to track subscriber QoE, remaining a step ahead and exceeding the subscribers’ network performance expectations.
While many mobile operators have no issues monitoring quality performance across the whole network, they lack a detailed view of individual subscribers or customer groups who may be experiencing network and service performance problems. This is common for today’s network managers, as increasing network complexity has masked individual subscriber problems from the view of many mobile operators.
A granular approach to subscriber monitoring that allows mobile operators to proactively detect and alert the subscriber ahead of a complaint is needed. Operators can then prioritize troubleshooting toward subscribers whose churn would be the biggest hit to business revenue.
Equipped with InfoVista’s mobile optimization and troubleshooting solution, mobile operators are able to approach network performance management form the unique view of the subscribers. With improved service assurance practices that combine geo-localized subscriber analytics and network intelligence, mobile operators are better able to track subscriber QoE and detect the network problems that are most relevant to their high-value subscriber - and therefore to the mobile operator.
By knowing how to prioritize network planning and optimization efforts, mobile operators can minimize troubleshooting activities and costs, ultimately protecting their revenue streams by isolating RAN-related problems, offering cross-team workflow and collaboration, and providing highly accurate results based on subscriber and event location. As a result, even among increased market saturation, mobile operators can remain a step ahead and explore vast new revenue opportunities with the trust of their high-profile customer base.
24/7 subscriber-centric data aggregation provides high granularity and a clearer understanding of the mobile subscriber experience, allowing for mitigating subscriber quality degradation before subscribers complain.
Rapid drill-down analysis and the right diagnostics with geo-located information – from the highest level to detailed troubleshooting – helps reduce OPEX by decreasing the time required for engineers to identify problematic areas in the network.
See all network activities over a specific period of time. This enables operators to efficiently discover and visualize which individual subscribers are being affected by any recurring network issues, as well as where they’re located.
Enhance traditional mobile network performance management visibility with subscriber-aware performance data.
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