See every journey. Trace every issue
End-to-end monitoring of real customer journeys across the full CX ecosystem
VistaCX Assure (formerly Ativa for Enterprises) empowers enterprises to improve vendor accountability and identify performance issues wherever they arise. VistaCX Assure continuously monitors and assures end-to-end customer journeys by unifying data from CCaaS platforms like Amazon Connect and Genesys, identity and trust platforms, authentication systems, deepfake analysis tools, SBC records, active testing from VistaCX Watch and agent experience from VistaCX Edge. No limits. No blind spots. Total CX assurance.
Key benefits and features
Use cases
- Benchmark production traffic with VistaCX Watch active testing
- Vendor and platform monitoring
- Drill down from failed journeys to customer records
- Deepfake platform validation and investigation
Benchmark production traffic with VistaCX Watch active testing
VistaCX Assure allows you to view production traffic analytics and VistaCX Watch synthetic traffic in the same system. By adding the group name dimension, you can compare production traffic with active testing traffic from VistaCX Watch. This helps you understand whether an issue appears in synthetic tests, real customer traffic, or both. Active validation confirms that critical journeys are working as expected, while production traffic shows what customers are actually experiencing.
Benchmark production traffic with VistaCX Watch active testing
VistaCX Assure allows you to view production traffic analytics and VistaCX Watch synthetic traffic in the same system. By adding the group name dimension, you can compare production traffic with active testing traffic from VistaCX Watch. This helps you understand whether an issue appears in synthetic tests, real customer traffic, or both. Active validation confirms that critical journeys are working as expected, while production traffic shows what customers are actually experiencing.
Vendor and platform monitoring
VistaCX Assure provides visibility across vendors, cloud platforms, and CCaaS environments. Monitor KPIs by CCaaS provider, compare performance across platforms (Amazon Connect and Genesys), and track whether each environment is performing within expected thresholds and SLA limits. Customize VistaCX Assure by selecting the KPIs that matter most and extend analysis to agent experience with VistaCX Edge. Understand how each platform contributes to the overall customer experience.
Vendor and platform monitoring
VistaCX Assure provides visibility across vendors, cloud platforms, and CCaaS environments. Monitor KPIs by CCaaS provider, compare performance across platforms (Amazon Connect and Genesys), and track whether each environment is performing within expected thresholds and SLA limits. Customize VistaCX Assure by selecting the KPIs that matter most and extend analysis to agent experience with VistaCX Edge. Understand how each platform contributes to the overall customer experience.
Drill down from failed journeys to customer records
Identify why CX issues happened. VistaCX Assure incorporates comprehensive journey data to detect failure patterns such as a failed deepfake analysis that caused a reroute, IVR frustration that led to customer drop-off, or a disconnect on the agent side. Gain end-to-end customer journey intelligence and see how failures are distributed across networks, platforms, and customer segments, focus on individual customers when needed, and identify root cause wherever it occurs across the journey.
Drill down from failed journeys to customer records
Identify why CX issues happened. VistaCX Assure incorporates comprehensive journey data to detect failure patterns such as a failed deepfake analysis that caused a reroute, IVR frustration that led to customer drop-off, or a disconnect on the agent side. Gain end-to-end customer journey intelligence and see how failures are distributed across networks, platforms, and customer segments, focus on individual customers when needed, and identify root cause wherever it occurs across the journey.
Deepfake platform validation and investigation
Validate the performance of deepfake detection systems to ensure your deepfake platform is behaving as expected. VistaCX Assure monitors the number of flagged sessions and how they relate to failed journeys. Investigate whether deepfake-related problems are concentrated around a specific calling number or called number to identify whether a specific inbound line, business unit, or customer journey is being targeted.
Deepfake platform validation and investigation
Validate the performance of deepfake detection systems to ensure your deepfake platform is behaving as expected. VistaCX Assure monitors the number of flagged sessions and how they relate to failed journeys. Investigate whether deepfake-related problems are concentrated around a specific calling number or called number to identify whether a specific inbound line, business unit, or customer journey is being targeted.
Frequently asked questions
Everything you need to know about end-to-end customer journey assurance and continuous CX monitoring with VistaCX Assure.
Yes. As part of VistaCX Assure’s continuous end-to-end monitoring, users can view historical trend analyses of performance issues. This makes it easy to narrow troubleshooting investigations in expansive, modern CX ecosystems, identifying the circumstances that precede performance failures and the vendors, platforms, and network elements that are impacted.
VistaCX Assure natively monitors and reports on user experience metrics including Mean Opinion Score (MOS), R-Factor, and Intermittent Poor Media Quality (IPMQ), and voice quality indicators for both internal and customer-facing calls. Metrics for service quality are also monitored, including call abandonment rates, number of call legs, transfers, and Average Handling Time (AHT). Network performance indicators are reported, assessing Session Border Controller (SBC) performance with a focus on protocol efficiency, procedure success rates, and failure occurrences.
Additional KPI tracking in VistaCX Assure:
- Customer journey success/failure rate
- Active vs production traffic variance
- Vendor/platform availability, latency, and error rates
- Routing, transfer, and bot-to-agent handoff success rates
- AI containment and escalation rates
- Impacted customers/accounts
- SLA-impacting incidents
Both monitor customer journeys end to end, but they monitor different things. VistaCX Watch runs synthetic test traffic against your production environment 24/7, catching issues before customers hit them. VistaCX Assure correlates real customer journey data across CCaaS, identity, authentication, deepfake analysis, SBCs, and agent experience, tracing exactly where each real failure happened and why. Most enterprises use them together: Watch for proactive detection, Assure for real-customer-journey root cause.
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