By Gregory Donnard, Product Manager, Infovista
Offering the best possible customer experience has consistently been a top priority for mobile operators. However, with the huge growth in mobile data usage, ensuring a high quality of experience (QoE) for end users has become much more challenging than in past years. Mobile operators are forced to increase the pace of their technology deployments and right now, according to GSA, 421 mobile operators around the globe have chosen LTE, in many cases as an additional technology in their networks. And at the same time, many operators' plans include small cells in their networks to meet the huge traffic demand. As a result, mobile operators will be operating much more complex networks and, in turn, creating an urgent need for streamlining the workflows now within the network planning and optimization area.
By integrating real-time network intelligence, also known as network performance data, with the network planning and optimizations solutions, mobile operators are able to much more efficiently plan for and deploy next-generation networks and technologies, including small cells and LTE networks, in order to support capacity gains and ensure a high QoE for end users. This is one step toward even more network optimization automation and an ability to create gains today and in the future. With a stepwise approach to network optimization automation, today's mobile operators are able to recover stranded network capacity already, by ensuring the most efficient use of their networks.
During a webinar on Wednesday, December 4th at 11 a.m. EST / 4 p.m. GMT, Mark H. Mortensen, principal analyst at Analysys Mason, will join me in a discussion of the role that real-time network intelligence plays in advanced network planning and design and network optimization. Join us as we take a deep dive into the impact of real-time network intelligence to assist mobile operators in improving network investment decisions and ensuring high ROI on new deployments.
You can also learn more about the applications of real-time network intelligence to improve network planning and optimization in our recent blog post, Infovista Improves Network Planning and Optimization with VistaInsight for Planet.