By Marc Lippe, Director, Worldwide Field and Corporate Marketing, InfoVista
In this month's roundup of industry news, issues and updates, we feature articles about the importance of customer experience management, small cells and Carrier Ethernet. Enjoy this recap from September.
Telecom Asia: Better network performance drives customer loyalty and profits— September 16th
Consumers may not understand complex mobile network technology, but that doesn't mean they don't care about it. Customers are actually very aware of their mobile network's QoS, and it is the most important influencer of their loyalty. As mobile broadband evolves beyond 4G and smartphone usage continues to rise, delivering high-quality network performance and communicating those capabilities to consumers will become even more important for mobile operators that want to reduce churn and improve customer satisfaction.
Light Reading: Small Cells Mean Big Backhaul Challenges — September 25th
Mobile operators have implemented small cells in homes and enterprises, but many are facing challenges when deploying small cells in public access environments. Challenges include cost restrictions as well as implementations on mobile backhaul networks. Rather than implement small cells in areas with existing backhaul networks, operators instead have to configure backhaul networks based on the accessibility of small cells in a given area.
ITWeb: Carrier Ethernet on the up in emerging markets — September 26th
The Metro Ethernet Forum (MEF), an industry alliance committed to accelerating the integration of Carrier Ethernet networks worldwide, recently pointed out the impact of its standards and work on emerging markets. The organization notes that communications service providers (CSPs) are interested in MEF certification and membership as a way to differentiate themselves from the competition. Carrier Ethernet standards and improvements are not only supporting these first-class communication implementations in emerging markets, but are also opening new business opportunities in established markets. InfoVista's Carrier Ethernet solution works closely with MEF's best practices and meets its standards.
If you're interested in learning more about these topics, I invite you to visit InfoVista's website to see how we empower CSPs and IT-intensive enterprises to deliver high-performing and differentiated services, while cost-effectively planning, operating, optimizing and monetizing their networks.