The modern workforce is characterized by mobility, which should come as no surprise given the nature of society's many day-to-day interactions. Humans live in an increasingly multi-channel world, where they regularly interface with both the physical environment and the one that lives on their mobile devices.
To meet the expectations of consumers who now expect an array of service platforms for all of their transactions — whether they are banking, shopping or even dining out — companies now increasingly rely on their own business-focused applications to keep the many moving parts of the consumer experience in sync.
When dining out, for instance, a customer may book a reservation online via a web app that connects directly to the restaurant. The worker managing reservations can communicate seating options and availability back to the customer via the app, and a reservation can be booked without either party ever having to physically or verbally interact.
This is the same model that banks and retailers employ for branch and store locations, where applications are used to digitally communicate between the different business assets that must work together to ultimately deliver a product or service.
Banks, for instance, can communicate balances in real time to customers on their phones, and then to tellers at a branch office, to secure quick action on transactions as simple as withdrawals or as complicated as loan approvals.
In retail, this multichannel model is helping to keep brick-and-mortar outposts alive as ecommerce changes the way that consumers buy products. It's therefore extremely important that the applications used to check inventory, streamline buying decisions and enable customers to ultimately pay are always up and running.
Because employees themselves are consumers, they expect that the applications they use to do their jobs perform as fast and dependably as the ones they use in their personal lives. With remote workers and branch offices becoming a key part of many enterprises' globalization and expansion strategies, businesses need to make sure that enterprise application performance is a top priority.
The network that powers a store, restaurant or branch office is what will determine the employee's user experience, and will play a huge part in determining the success of a business' expansion strategy. Therefore, businesses need the right tools to optimize critical applications given varying network conditions, especially when that network is powered by Internet links.
Managing these networks will be one of the hot topics discussed at the CONNECT Mobile Innovation Summit on August 15-17 in Chicago. I'll be representing Infovista during the Brain Exchange to discuss how the right tools can help deliver the user experience you want your employees and customers to enjoy with your mobile apps by leveraging hybrid networks and performance management solutions.