Carrier Ethernet Wholesale
Wholesale Backhaul Service Providers—Achieving Service Differentiation with a Premium Reporting Portfolio
As Mobile Network Operators struggle to meet subscriber’s demands for additional capacity in a timely manner, the ability to lease Carrier Ethernet transport from Backhaul Service Providers has become a viable alternative to that of building out the infrastructure from scratch.
However, the increasing adoption of leased Ethernet backhaul is rapidly fueling an already competitive Ethernet transport market, with blurred lines of differentiation between provider’s service offerings. This competitive landscape is also quickly commoditizing the value of Carrier Ethernet wholesale services with many wholesalers fearing being categorized as “dumb pipes” providers. It’s clear that wholesale backhaul providers need to find new ways to augment the perceived value of their services if they are to increase their service revenues and market share.
Guaranteeing consistent quality of service (QoS) is becoming an increasingly more difficult task for many Mobile Network Operators who rely on third-party infrastructures backhauling their traffic to and from their cell-sites. With leased Ethernet transport, mobile operators have lost the ability to access real-time backhaul performance metrics that are critical for troubleshooting and assuring the high level of service that today’s mobile subscribers demand.
At Infovista, we believe this lack of leased backhaul performance visibility presents a great opportunity for Wholesale Backhaul Service Providers looking to augment the value of their transport services. By implementing a Premium Performance Reporting Portfolio as a value-added offering on top of existing Carrier Ethernet services; wholesale backhaul providers can provide Mobile Network Operators with the actionable service performance metrics and dashboards they need to assure end-to-end quality of mobile services.
InfoVista’s solution for wholesale service assurance combines best-of-breed VistaInsight® for Networks, VistaLink® for SAM and Vista360™, the award winning Web 2.0 collaborative customer portal. Its proven, cross-functional, multi-service performance assurance platform enables service providers to:
- Differentiate and further monetize their service offerings– focusing on delivering value rather than just a low price
- Guarantee customer satisfaction by offering actionable service performance visibility to Mobile Operators’ Engineering and Operations departments - such as SLA(s) performance
- Maximize existing infrastructure utilization and accelerating return on investment (ROI) by leveraging and sharing performance metrics with internal and external customers.
- Building customers trust by providing customer support and account management organizations with better visibility on the MNOs services performance and utilization