Improving Wholesale Backhaul Services Bottom Line
Network and Service Quality Visualization Supports Service Offering Differentiation
While leasing bandwidth from Wholesale Wireless Backhaul Service Providers has become an effective strategy for increasing coverage and ramping up capacity, Wireless Service Providers are starting to realize that with leased services, they lack the control and performance visibility they have with their self-built transport networks. This lack of visibility has become a major obstacle for Wireless Service Providers trying to improve and assure the quality of service (QoS) and quality of experience (QoE) of next-generation mobile services—an increasingly important component of any market differentiation strategy.
Implementing a differentiation strategy based on service quality visualization can be difficult and requires buy-in from various stakeholders throughout Wireless Backhaul Service Providers’ organizations. The benefits of better service performance and quality are obvious to both Wireless Backhaul Service Providers and Wireless Service Providers, but what’s the ROI or financial advantage to the Wireless Backhaul Service Providers? How does it get the other stakeholders to buy into this process? How does this solution help improve the bottom-line?
