Application Assurance Is Critical to Retaining Subscribers

The evolution of mobile data services and the continuing explosion of mobile data traffic around the world have brought an inevitable demand for greater bandwidth and the expectation of a flawless end-user experience.  Analysys Mason recently forecasted that the worldwide telecoms market will see mobile data traffic grow at a 131 percent compound annual growth rate through 2013.  With this rapidly growing demand for data services that provide access to any content on any device at any time - including streaming and real-time data services like mobile TV, push-to-talk and mobile-to-mobile games - mobile operators cannot afford poor quality of experience (QoE) or they risk losing the very customers who are central to the growth of their business.